From October 13th to 15th, the 103rd National Sugar and Alcohol Commodity Fair was successfully held in Shandong International Convention and Exhibition Center. From the preparation to the holding of this conference, the Shandong Provincial Party Committee and the Provincial Government, the Jinan Municipal Party Committee and Municipal Government and the COFCO Group have been highly concerned and strongly supported. COFCO has held preparatory and coordination meetings with provincial and municipal leaders on many occasions to ensure that all preparations for this session are carried out in a thorough and orderly manner.
Over 210,000 visits to the exhibition reflect confidence in industry recovery
The 103rd National Sugar and Wine Fair used all eight indoor venues and the second-phase outdoor exhibition area of the Shandong International Convention and Exhibition Center, with a total exhibition area of 110,000 square meters. This year, the global exhibition industry is generally affected by the epidemic, and is generally closed or significantly reduced in scale. , This event is the world's largest food and alcohol industry exhibition in 2020, which reflects the leading role of the Sugar and Wine Fair as an industry benchmark exhibition.
There are nearly 2500 exhibitors at this fair, including 541 exhibitors in the traditional wine exhibition area, 265 condiments and ingredients, 263 wine and international spirits, 763 food and beverages, 260 food machinery, and 203 packaging. There are 200 exhibitors in Shandong.
It is particularly worth mentioning that at this exhibition, manufacturers from Shandong participated actively. According to statistics, a total of 845 exhibitors are headquartered in Shandong Province or have branches in Shandong, accounting for one third of all exhibitors. , Highlighting the solid foundation and strong strength of Shandong's food and wine industry.
In addition to the "host" Shandong exhibition area, Beijing, Tianjin, Chongqing, Hebei, Henan, Ningxia, Guangxi, Liuzhou, Fenyang and other provinces and cities also participated in this National Sugar and Wine Fair in the form of groups. France, Italy, and South Korea also participated in the wine and international spirits exhibition area and the imported food area in the form of national pavilions.
During the three-day conference, under the premise that the number of people in the museum is limited due to the epidemic prevention and control, the total number of visitors still exceeds 210,000, which shows the confidence of industry professionals in the development prospects of the industry and the optimistic expectations for the recovery of the consumer market. Once confirmed the charm and influence of the National Sugar and Wine Fair as an important platform for industry production and marketing, information exchange and investment cooperation.
Poverty Alleviation and Agriculture Special Zone Helps Decisive Battles and Decisive Victory of Poverty
2020 is the final year to win the battle against poverty. In order to help implement the national poverty alleviation requirements, innovate poverty alleviation carriers, and promote consumption and poverty alleviation goals, this year's rum fair will continue to set up poverty alleviation and agricultural assistance areas, and explore new forms of poverty alleviation exhibitions through innovative models combining online and offline.
Long'an County in Guangxi Province, Wushi County in Xinjiang, and many companies in Xiangxi that have been assisted by Jinan for many years participated in the exhibition. Featured products such as berry tea in Dafeng County of Xiangxi, grapes, apples and walnuts in Wushi County, bananas, dragon fruits, and citrus fruits in Long'an County have become the focus of the audience.
In addition to the "Poverty Alleviation and Aid-Agricultural Special Zone" set up in a prominent position in Hall E of Shandong International Convention and Exhibition Center, a "Cloud Booth" for poverty alleviation and aiding agriculture has also been set up on the cloud exhibition platform of the National Sugar and Wine Fair, and poverty alleviation content has been integrated into online activities. The "Anchor Bringing Goods" event promoted actual purchases, the "Brand Time" event increased the volume of dissemination, and the "Cloud Shopping Exhibition" expanded the linkage between online and offline poverty alleviation booths to enrich the experience of visitors.
Various types of activities during the conference
In the early and current period of this National Sugar and Wine Fair, industry professionals held nearly 50 forums and special events with various themes and rich forms in Jinan. Among them, the 18 official conference forum activities held during the exhibition have received enthusiastic attention and active participation from industry professionals.
"New Ecology, New Opportunity" held on the afternoon of October 13th-at the 103rd National Sugar and Wine Conference Main Forum, Chen Liping, Executive Dean of China Consumer Big Data Research Institute, Zhang Jingyu, Deputy Secretary General of China Food Industry Association, and Ipsos China's senior research director Wang Jing, Alibaba's local life vice president Peng Lei, and Ant Group Internet Merchant Bank's vice president Feng Liang respectively released data reports from five aspects: production, circulation, consumption, Internet services and supply chain finance. Interpret the statistics of the food and wine industry in 2020, and predict the future industrial upgrading and consumer market development trends. Speakers at the conference believe that the scale of China’s food and wine industry will further expand in the future. Under the new pattern of domestic and international dual-cycle development, industry manufacturers will continue to explore the market, reshape the industrial chain and value chain, and realize the conversion of new and old kinetic energy. Under market integration.
China Alcohol and Food Investment and Financing Forum, the 11th International Machinery Technology Exchange Conference, China Alcohol and Food Innovation Forum, 2020 Spicers·Distributor Conference (Jinan Station), Ingenuity and Win the Future-2020 Lujiu Brand Development Peak Forum, Shandong Wine Promotion Conference, 2020 China Craft Beer Brand Development (Autumn) Summit, China Local Wine Development Forum, The 2nd China Nutrition and Health Food Market Forum and the Seminar on the Development of Nutrition fortification of Wheat and Noodle Products, "Golden Products" "New Channels" Summit Forum and High-end Closed-door Meetings of Imported Food Companies, "Guipin Out of Home" Special Production and Sales Matchmaking Meeting, "Digitalization and Digital Finance of Food and Beverage Enterprises" and "How Brands Should Play on Taobao Live in the New Economic Situation" to share More than ten industry events with rich themes and various forms, such as the exchange meeting, further enriched the connotation and functions of the exhibition, and shared extremely valuable trend insights and thought feasts for the businessmen.
Online and offline integrated display, live event attracts exhibitors to participate
The 103rd rum fair created a brand-new exhibition mode combining online and offline. The organizer joins hands with Alibaba and other information technology service providers to further upgrade and optimize the national rum fair cloud exhibition platform. At the same time, it links with the national rum fair WeChat applet, the national rum fair official website, WeChat public account, and official Weibo as online platforms The effective carrier of the exhibition, combined with the actual needs of offline exhibitors and professional visitors, has meticulously created a smart, convenient, efficient and innovative new exhibition platform, which has effectively opened up the continuous supply and demand docking and brand promotion before, during and after the exhibition The new path of digitalization. During the three days of the exhibition, the number of visits to the online cloud exhibition of the National Sugar and Wine Fair reached 1.2 million, the number of online visitors reached 800,000, and the total network exposure reached 100 million.
The live broadcast is also a highlight of this National Sugar and Wine Fair. The organizer cooperated with Taobao Live and Taobao Huidian to hold multiple themed live events such as "The President Is Coming", "Brand Time", "Cloud Shopping Exhibition", "Bringing Goods" and "Poverty Alleviation Column" during the same period of the exhibition to help exhibitors improve Online brand exposure. Brands such as Fenjiu, Yunmen Sauce, Great Wall Liquor, Coca-Cola, Qiaqia and other brands actively participated in the live broadcast. Senior corporate leaders and brand guests walked into the live broadcast room to showcase and promote products and deeply interact with the audience. The good display effect brought more lines Traditional manufacturers see the infinite possibilities brought by new technologies for future brand marketing and promotion upgrades.
The media participates actively and fully demonstrates the charm of the event
The convening of this conference has received extensive attention from domestic news media. During the conference, from Xinhua News Agency, People’s Daily, China Central Television, China National Radio, People’s Daily Online, Xinhua Net, China Economic Net, China News Net, World Wide Web, Shandong Radio and Television, Shanghai Radio and Television, Jiangxi Radio and Television, Henan Radio and Television, etc. 863 reporters and staff from the media attended the meeting to conduct interviews and reports and conduct in-depth exchanges with enterprises. The 162 national rum fair cooperative media have provided help for the majority of exhibitors and industry participants to promote their brand image through the national rum fair through live broadcasts, corporate interviews, entrepreneur salons, and special issues.
As of October 15th, domestic media at all levels had published and reprinted 4,689 reports on this year’s rum fair. Among them, the number of video news reports from 23 provincial TV stations and 170 financial media video accounts reached 334. The number of video reports in the past is the largest, reflecting the vigorous development of new media in the "visual age".
It is particularly worth mentioning that under the strong organization of the Propaganda Department of the Jinan Municipal Party Committee, the local media of Jinan City paid great attention and attention to this rum and wine fair. During the fair, 48 Jinan City media sent a large number of reporters to interview The report made a great contribution to show the charm of this session and exhibitors.
Strong security guarantee, the exhibition order is stable and orderly
This event is the largest and most influential national food and alcohol exhibition in China since the outbreak of the epidemic. It is a landmark exhibition of "building a new development pattern with domestic and international cycles as the main body and mutual promotion of domestic and international dual cycles." The provincial party committee and the provincial government attach great importance to the organization and preparation of this National Sugar and Alcohol Fair. Under the full care and guidance of the Jinan Municipal Party Committee and Government, the Municipal Bureau of Commerce, the Municipal Health Commission, the Municipal Traffic Police Detachment, the Municipal Public Security Detachment, the Municipal Urban Management Bureau, and the Market The Supervision Bureau, the Municipal Convention and Exhibition Group, the Municipal Public Transport Group, and the Huaiyin District Government and other relevant departments and service units have done a lot of careful attention on the comprehensive urban management, traffic security, health and epidemic prevention, fire protection, public security law enforcement and other aspects of this rum fair. The meticulous work has created a good government environment for the success of this rum fair, provided satisfactory government guarantee services, and made the greatest efforts to ensure the complete success of this rum fair.
During the three days of the conference, the epidemic prevention and control, security, transportation, and exhibition order were generally stable. More than 8,000 exhibited vehicles and 210,000 people entered the exhibition in an orderly manner. Professionals such as epidemic prevention and control, sanitation inspections, and medical assistance organized by the Municipal Health Commission and the Disease Control Department carefully prevented and controlled people with abnormal body temperature throughout the exhibition. The Municipal Urban Management Bureau has arranged more than 1,500 law enforcement officers and 12,000 sanitation workers on duty to ensure that the exhibition halls and merchants are staying in a standardized and orderly area, and the convention and exhibition center garbage is removed in time. The maintenance of order in the venue and the rectification of the order around the venue also created a new situation.
The city’s public security organs dispatched more than 6,000 police personnel during the meeting to do a good job in epidemic prevention and control, sealing management, order maintenance, patrol prevention and control, and emergency response in remote control areas, surrounding enclosed areas and core areas, and coordinated the arrangements of the fire department 18 firefighting forces and 2 fire trucks were on standby at the main venue to successfully complete security, fire protection and traffic guarantee tasks.
Jinan Public Transport Group opened 108 shuttle buses, 162 shuttle buses and 748 buses every day, which effectively guaranteed the travel of participating merchants.
The comprehensive coordination work led by the Jinan Municipal Bureau of Commerce has ensured the coordination of various municipal departments and district and county governments in cooperation with each other, ensured the smooth holding of this year's rum fair, and demonstrated Jinan's strong ability in guaranteeing large-scale events.
The 103rd National Sugar and Wine Fair has come to a successful conclusion. In the future, the National Sugar and Alcohol Conference will continue to be an important platform for serving the development of the food and alcohol industry, promoting exchanges and cooperation, and an important position for cultivating large markets, developing large trade, and invigorating large circulation, and become a prosperous local economy and social development. An important force leading the upgrading of consumption, making greater contributions to the country's economic construction, the healthy development of society and the industry!
(Edit: Lin Chen)